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The handbook of marketing research : uses, misuses, and future advances /

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Bibliographic Details
Other Authors: Grover, Rajiv, 1953-, Vriens, Marco
Format: Book
Language:English
Published: Thousand Oaks : Sage Publications, [2006]
Subjects:
Marketing research.
Online Access:Table of contents
Publisher description
Description
Physical Description:xi, 705 pages : illustrations ; 26 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:141290997X (cloth)