The elusive fan : reinventing sports in a crowded marketplace /

Bibliographic Details
Main Author:	Rein, Irving J.
Other Authors:	Kotler, Philip, Shields, Ben
Format:	Book
Language:	English
Published:	New York : McGraw-Hill, [2006]
Subjects:	Sports > Marketing. Sports > Economic aspects. Communication in marketing. Sports spectators > United States. Professional sports > United States.
Online Access:	Contributor biographical information Publisher description Table of contents

by Rein, Irving J.
Published 2006

Connect to the full text of this electronic book

eBook