The elusive fan : reinventing sports in a crowded marketplace /

Sport business in the global marketplace /
by: Westerbeek, Hans
Published: (2003)

Strategic sport marketing /
by: Shilbury, David, 1958-
Published: (2003)

Economics of sport /
by: Li, Ming
Published: (2001)

Sports marketing and the psychology of marketing communication /
Published: (2004)

Marketing for sport business success /
by: Turner, Brian A.
Published: (2017)

Sport fans : the psychology and social impact of spectators /
Published: (2001)

Sports Inc. : 100 years of sports business : event evolution, global properties, sponsorship, franchise relocation, radio and television, stadium issues, endorsements /
by: Schaaf, Phil, 1964-
Published: (2004)

Sports business research network : SBRnet : featuring sports market analytics.

The business of sports /
Published: (2008)

Circling the bases : essays on the challenges and prospects of the sports industry /
by: Zimbalist, Andrew S.
Published: (2011)

Circling the bases : essays on the challenges and prospects of the sports industry /
by: Zimbalist, Andrew S.
Published: (2011)

Sports marketing : competitive business strategies for sports /
by: Brooks, Chris (Christine)
Published: (1994)

Public policy and professional sports : international and Australian experiences /
by: Wilson, John K., et al.
Published: (2014)

The bottom line : observations and arguments on the sports business /
by: Zimbalist, Andrew S.
Published: (2006)

The bottom line : observations and arguments on the sports business /
by: Zimbalist, Andrew S.
Published: (2006)

Playbooks and checkbooks : an introduction to the economics of modern sports /
by: Szymanski, Stefan, 1960-
Published: (2009)

Sports marketing : a strategic perspective /
by: Shank, Matthew D.
Published: (2009)

Sports marketing : a strategic perspective /
by: Shank, Matthew D.
Published: (2014)

Sport-- commerce-- culture : essays on sport in late capitalist America /
by: Andrews, David L., 1962-
Published: (2006)

Sports marketing 2026 /
by: Miller, Richard K. (Richard Kendall), 1946-, et al.
Published: (2026)

Sport business : operational and theoretical aspects /
Published: (1994)

Keeping score : an inside look at sports marketing /
by: Carter, David M., 1964-
Published: (1996)

A comparison of sport sponsorship objectives of companies in the United States and Japan /
by: Fukumura, Takuyoshi
Published: (2003)

Sports marketing 2024 /
by: Miller, Richard K. (Richard Kendall), 1946-, et al.
Published: (2023)

Money games : the business of sports /
by: Weiss, Ann E., 1943-
Published: (1993)

The comparative economics of sport /
by: Szymanski, Stefan, 1960-
Published: (2010)

The wages of wins : taking measure of the many myths in modern sport /
by: Berri, David J.
Published: (2007)

Stumbling on wins : two economists expose the pitfalls on the road to victory in professional sports /
by: Berri, David J.
Published: (2010)

Plunkett's sports industry almanac : the only comprehensive guide to the sports industry.
Published: (2005)

Sports marketing.

Keeping score : the economics of big-time sports /
by: Sheehan, Richard G. (Richard Gerard), 1949-
Published: (1996)

The economic theory of professional team sports : an analytical treatment /
by: Késenne, Stefan
Published: (2007)

Sports business market research handbook.

The secret lives of sports fans : the science of sports obsession /
by: Simons, Eric
Published: (2013)

15 sports myths and why they're wrong /
by: Fort, Rodney D., et al.
Published: (2013)

A fan's life : sports fandom, autobiography, and the production of self /
by: Werner, Erich Alan
Published: (2006)