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The elusive fan : reinventing sports in a crowded marketplace /

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Bibliographic Details
Main Author: Rein, Irving J.
Other Authors: Kotler, Philip, Shields, Ben
Format: Book
Language:English
Published: New York : McGraw-Hill, [2006]
Subjects:
Sports > Marketing.
Sports > Economic aspects.
Communication in marketing.
Sports spectators > United States.
Professional sports > United States.
Online Access:Contributor biographical information
Publisher description
Table of contents
Description
Physical Description:xiv, 345 pages ; 24 cm.
Bibliography:Includes bibliographical references (pages 307-327) and index.
ISBN:0071454098 (alk. paper)