The brand innovation manifesto : how to build brands, redefine markets and defy conventions /

Bibliographic Details
Main Author:	Grant, John, 1964-
Format:	Book
Language:	English
Published:	Chichester, England ; Hoboken, NJ : John Wiley & Sons, [2006]
Subjects:	Brand name products > Social aspects. Brand name products > Psychological aspects. Branding (Marketing) Lifestyles > Economic aspects. Consumer behavior.
Online Access:	Table of contents

by Grant, John, 1964-
Published 2006

Connect to the full text of this electronic book

eBook