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The brand innovation manifesto : how to build brands, redefine markets and defy conventions /

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Bibliographic Details
Main Author: Grant, John, 1964-
Format: Book
Language:English
Published: Chichester, England ; Hoboken, NJ : John Wiley & Sons, [2006]
Subjects:
Brand name products > Social aspects.
Brand name products > Psychological aspects.
Branding (Marketing)
Lifestyles > Economic aspects.
Consumer behavior.
Online Access:Table of contents
Description
Physical Description:xvii, 310 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages [289]-293) and index.
ISBN:0470027517