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The big moo : stop trying to be perfect and start being remarkable /

"... how do you create a big moo--an insight so astounding that people can't help but remark on it, like digital TV recording (TiVo) or overnight shipping (FedEx), or the world's best vacuum cleaner (Dyson)? Godin worked with thirty-two of the world's smartest thinkers to answer...

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Bibliographic Details
Corporate Author:	Tantor (Firm)
Other Authors:	Godin, Seth
Format:	CD Audio Book
Language:	English
Published:	[Old Saybrook, Conn.] : Tantor, [2005]
Subjects:	Marketing. Audiobooks.

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