The big moo : stop trying to be perfect and start being remarkable /
"... how do you create a big moo--an insight so astounding that people can't help but remark on it, like digital TV recording (TiVo) or overnight shipping (FedEx), or the world's best vacuum cleaner (Dyson)? Godin worked with thirty-two of the world's smartest thinkers to answer...
| Corporate Author: | |
|---|---|
| Other Authors: | |
| Format: | CD Audio Book |
| Language: | English |
| Published: |
[Old Saybrook, Conn.] :
Tantor,
[2005]
|
| Subjects: |
| Summary: | "... how do you create a big moo--an insight so astounding that people can't help but remark on it, like digital TV recording (TiVo) or overnight shipping (FedEx), or the world's best vacuum cleaner (Dyson)? Godin worked with thirty-two of the world's smartest thinkers to answer this critical question. And the team--with the likes of Tom Peters, Malcolm Gladwell, Guy Kawasaki, Mark Cuban, Robyn Waters, Dave Balter, Red Maxwell, and Randall Rothenberg on board--created an incredibly useful book that's fun to read and perfect for groups to share, discuss, and apply"--Container. |
|---|---|
| Item Description: | Unabridged. Compact discs. Sound recording. |
| Physical Description: | 3 sound discs (4 hr.) : digital ; 4 3/4 in. |
| ISBN: | 1400102014 |