http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
small business marketing advisor : big business marketing secrets that can and should be used by small businesses
Enjoyable aspects of marketing / Stephen C. Jones -- Most important elements of marketing / T. Michael Glenn -- All about branding / Michael Linton -- Take good care of your brand / Jody Bilney -- Developing a marketing plan / John Hayes -- Building an established brand / Richard Costello -- The impact of public relations and branding / Robyn M. Sachs -- The CEO as chief communications officer / Christopher P.A. Komisarjevsky -- The five Cs of successful branding / Rich Jernstedt -- What is guerilla marketing? / Jay Conrad Levinson.