rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Bigwig briefs
    sub title: small business marketing advisor : big business marketing secrets that can and should be used by small businesses
  title info:
    title: Small business marketing advisor
  type of resource: text
  origin info:
    place:
      place term: mau
    date issued: 2001
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: 89 pages ; 18 cm.
  table of contents: Enjoyable aspects of marketing / Stephen C. Jones -- Most important elements of marketing / T. Michael Glenn -- All about branding / Michael Linton -- Take good care of your brand / Jody Bilney -- Developing a marketing plan / John Hayes -- Building an established brand / Richard Costello -- The impact of public relations and branding / Robyn M. Sachs -- The CEO as chief communications officer / Christopher P.A. Komisarjevsky -- The five Cs of successful branding / Rich Jernstedt -- What is guerilla marketing? / Jay Conrad Levinson.
  subject:
    topic: Small business
    topic: Marketing
  subject:
    topic: New business enterprises
    topic: Marketing
  classification: HF5415.13 .B47 2001
  related item:
    title info:
      title: Bigwig briefs
  identifier: 1587622033 (pbk.) :
  record info:
    record content source: OEL
    record creation date: 030130
    record change date: 20151104062024.0
    record identifier: in00002173880