Cover Image

Marketing communications : engagements, strategies and practice /

Bibliographic Details
Main Author: Fill, Chris
Format: Book
Language:English
Published: Harlow, England ; New York : Prentice Hall Financial Times, 2005.
Edition:4th ed.
Subjects:
Communication in marketing.
Marketing channels.
Sales promotion.
Marketing.
Communicatie.
Description
Item Description:Cover title: Marketing communications :engagement, strategies and practice.
Physical Description:xxxvii, 911 pages : illustrations (chiefly color) ; 27 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0273687727 (alk. paper)