rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Entering emerging markets
    sub title: Motorola's blueprint for going global
  name:
    name part: Schoenborn, Guenter.
    role:
      role term: creator
  type of resource: text
  origin info:
    place:
      place term: gw
    date issued: 2006
    edition: 2nd rev. ed.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xvii, 188 pages : illustrations ; 25 cm.
  abstract: The book describes the strategies and processes of a multi-national US corporation, Motorola, applied in entering emerging markets around the globe. It details the structured approach, innovative ways and concerted efforts involved. Executives learned how to gain foothold in unknown territory and how to deal with complexity and diversity.
  note: Guenter Schoenborn.
  note: Originally published by Motorola University Press, 1999 (merely designed as a training manual for internal use). Now updated and expanded for the external reader.
  subject:
    topic: International business enterprises
  subject:
    topic: International trade
  subject:
    name:
      name part: Motorola, Inc.
  identifier: 3540317457 (hd.bd.)
  record info:
    record content source: OHX
    record creation date: 060331
    record change date: 20151104055602.0
    record identifier: in00002171031