Marketing research : an international approach /

Bibliographic Details
Main Author:	Schmidt, Marcus, 1959-
Other Authors:	Hollensen, Svend
Format:	Book
Language:	English
Published:	Harlow, England ; New York : Prentice Hall/Financial Times, 2006.
Subjects:	Marketing research > Methodology. Export marketing > Research > Methodology.

Description
Physical Description:	xiv, 613 pages : illustrations ; 25 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0273646354 (alk. paper)