Strategic marketing : creating competitive advantage /

Bibliographic Details
Main Author:	West, Douglas C.
Other Authors:	Ford, John B. (John Battice), 1949-, Ibrahim, Essam
Format:	Book
Language:	English
Published:	Oxford ; New York : Oxford University Press, 2006.
Subjects:	Marketing > Decision making. Marketing > Management.
Online Access:	Table of contents

Description
Physical Description:	xxviii, 517 pages : illustrations ; 25 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0199273987