Services marketing management /

Bibliographic Details
Main Author:	Mudie, Peter
Other Authors:	Pirrie, Angela
Format:	Book
Language:	English
Published:	Amsterdam : Elsevier/Butterworth-Heinemann, [2006]
Edition:	3rd ed.
Subjects:	Service industries > Management. Service industries > Marketing.

Description
Item Description:	Previous edition published in 1999 under title: Management and marketing of services.
Physical Description:	xii, 267 pages : illustrations ; 25 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0750666749