APA (7th ed.) Citation

Mudie, P., & Pirrie, A. (2006). Services marketing management (3rd ed.). Elsevier/Butterworth-Heinemann.

Chicago Style (17th ed.) Citation

Mudie, Peter, and Angela Pirrie. Services Marketing Management. 3rd ed. Amsterdam: Elsevier/Butterworth-Heinemann, 2006.

MLA (9th ed.) Citation

Mudie, Peter, and Angela Pirrie. Services Marketing Management. 3rd ed. Elsevier/Butterworth-Heinemann, 2006.