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Marketing research : an integrated approach /

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Bibliographic Details
Main Author: Wilson, Alan M.
Format: Book
Language:English
Published: Harlow, England ; New York : Prentice Hall/Financial Times, 2006.
Edition:2nd ed.
Subjects:
Marketing research.
Description
Physical Description:432 pages : illustrations ; 25 cm. + 1 CD ROM (4 3/4 in.).
Bibliography:Includes bibliographical references and index.
ISBN:027369474X (alk. paper)