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The ultimate question : driving good profits and true growth /

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Offers hands-on guidance on how to distinguish good profits from bad, measure NPS and benchmark performance against world-class standards, quantify the economic value gerated by customer word-of-mouth, assign accountability for improving customer relationships, identify core customers and set priori...

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Bibliographic Details
Main Author: Reichheld, Frederick F.
Corporate Authors: Franklin Covey (Firm), Bain & Company
Other Authors: Covey, Stephen R.
Format: CD Audio Book
Language:English
Published: [Salt Lake City, Utah] : [Place of publication not identified] : Franklin Covey ; Bain & Co., [2006]
Subjects:
Customer relations.
Consumer satisfaction.
Customer loyalty.
Employee motivation.
Employee loyalty.
Leadership.
Success in business.
Audiobooks.
Description
Summary:Offers hands-on guidance on how to distinguish good profits from bad, measure NPS and benchmark performance against world-class standards, quantify the economic value gerated by customer word-of-mouth, assign accountability for improving customer relationships, identify core customers and set priorities for strategic investments, move customers beyond mere "satisfaction" to loyalty, and create communities of advocates that stimulate innovation and growth.
Item Description:"Unabridged. Read by the author"--Container.
Sound recording.
Physical Description:4 sound discs : digital ; 4 3/4 in.
Access:Compact discs.