U R a brand : how smart people brand themselves for business success /
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Mountain View, Calif. :
Davies-Black Pub.,
[2005]
|
| Edition: | 1st ed. |
| Subjects: | |
| Online Access: | Table of contents |
Table of Contents:
- Take charge of your self-brand
- Think different to become a brand apart
- Search for the sweet spot where you and a market opportunity meet
- Find a great self-brand strategy to get great results
- Use the principles of visual identity to create a powerful self-brand package
- Tap into the power of symbols, logos, and design to imprint your brand identity
- Harness the power of names, signature words, and phrases to lock in your message
- Learn to speak for effect, not just facts
- Build a wide network of contacts and associates
- Think in terms of emotional engagement with your key target markets
- Become a little bit famous
- Develop an action plan that gets you all the way from A to Z.