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Selling technology : the changing shape of sales in an information economy /

Bibliographic Details
Main Author: Darr, Asaf
Format: Book
Language:English
Published: Ithaca : Cornell University Press, 2006.
Series:Collection on technology and work.
Subjects:
Selling > High technology.
Selling > Technological innovations.
Selling > Social aspects.
Information technology > Social aspects.
Online Access:Table of contents
Table of Contents:
  • Sales work in culture and practice
  • Sellers, buyers, and market organization
  • Searching for clients and constructing sales ties in a mass market
  • Searching for clients and constructing sales ties in emergent technology markets
  • Maintaining sales ties in a mass market
  • Maintaining sales ties in emergent technology markets
  • The changing nature of sales work.