Advertising : concept and copy /
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
W.W. Norton,
[2006]
|
| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: | 256 pages : illustrations (some color) ; 28 cm. |
|---|---|
| Bibliography: | Includes bibliographical references (pages 245-248) and index. |
| ISBN: | 0393731596 (pbk.) |