Marketing to Hispanics : a strategic approach to assessing and planning your initiative /

Bibliographic Details
Main Author: Soto, Terry J.
Format: Book
Language:English
Published: Chicago : Kaplan Pub., [2006]
Subjects:
Online Access:Table of contents
Description
Physical Description:xii, 259 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 245-247) and index.
ISBN:1419502786