Cause-marketing for nonprofits : partner for purpose, passion, and profits /

Bibliographic Details
Main Author: Daw, Jocelyne
Format: Book
Language:English
Published: Hoboken, N.J. : Wiley, [2006]
Subjects:
Online Access:Table of contents
Description
Item Description:"This book is part of the Association of Fundraising Professionals (AFP) and John Wiley & Sons Inc. series on fund development for the nonprofit sector"--Acknowledgements.
Physical Description:xxxiv, 278 pages : illustrations ; 26 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0471717509 (cloth)