Advertising account planning : a practical guide /

Bibliographic Details
Main Author:	Kelley, Larry D., 1955-
Other Authors:	Jugenheimer, Donald W.
Format:	Book
Language:	English
Published:	Armonk, N.Y. : M.E. Sharpe, [2006]
Subjects:	Advertising. Advertising > Management. Advertising campaigns.
Online Access:	Table of contents

Description
Physical Description:	viii, 156 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0765617293 (cloth : alk. paper)