Going dirty : the art of negative campaigning /
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| Format: | Book |
| Language: | English |
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Lanham, Md. :
Rowman & Littlefield Publishers,
[2006]
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Table of Contents:
- Eye of the beholder : defining negative campaigning
- What good old days? : notable developments in negative campaigning from the late eighteenth century through the dawn of the cold war
- Going nuclear 1964 : the rise of television attack ads
- Dismissive politics : the governor against the actor
- "The truth shall rise again" : Brock versus Gore for U.S. Senate, 1970
- Confrontation, bluster, and no compromise : the campaigns of Jesse Helms
- Dole-Gingrich : going negative early and often
- The politics of fear : negative campaigning in the post-9/11 world
- Opening the floodgates : campaign finance "reform" and the rise of negativity
- A double-edged sword : when negative campaigning backfires
- Hitting the mark : negative campaigning efforts that just plain worked
- It's in the mail : negative campaigning comes home
- Conclusion: The future of negative campaigning.