Marketing and multicultural diversity /

Bibliographic Details
Other Authors:	Rao, C. P.
Format:	Book
Language:	English
Published:	Aldershot, England : Burlington, VT : Ashgate, [2006]
Series:	New perspectives in marketing series.
Subjects:	Consumer behavior. Market segmentation. Marketing > Social aspects.
Online Access:	Table of contents

Description
Physical Description:	xii, 275 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references (pages [265]-268) and index.
ISBN:	0754643263 (alk. paper)