Cover Image

From brand vision to brand evaluation : the strategic process of growing and strengthening brands /

Show other versions (3)
Bibliographic Details
Main Author: De Chernatony, L. (Leslie)
Format: Book
Language:English
Published: Oxford : Butterworth-Heinemann, 2006.
Edition:2nd ed.
Subjects:
Brand name products.
Trademarks.
Product management.
Description
Item Description:Previous edition: 2001.
Physical Description:xviii, 318 pages, 20 unnumbered pages of plates : illustrations (some color) ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0750667494 (pbk.)