Cover Image

Essentials of contemporary advertising /

Bibliographic Details
Main Author: Arens, William F.
Other Authors: Schaefer, David H.
Format: Book
Language:English
Published: Boston : McGraw-Hill Irwin, [2007]
Subjects:
Advertising.
Online Access:Publisher description
Table of contents
Description
Physical Description:xxviii, 558 pages : illustrations (chiefly color), map ; 28 cm.
Bibliography:Includes bibliographical references (pages 506-521) and indexes.
ISBN:0073136662 (alk. paper)