Cover Image

The marketer's guide to public relations in the 21st century /

Bibliographic Details
Main Author: Harris, Thomas L., 1931-
Corporate Author: Racom Communications
Other Authors: Whalen, Patricia T.
Format: Book
Language:English
Published: Mason, Ohio : Thomson, [2006]
Subjects:
Corporations > Public relations.
Marketing > Management.
Public relations.
Marketing public relations
Online Access:Table of contents
Description
Item Description:Revised edition of: The marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge. 1991.
"Racom Communications."
Physical Description:viii, 287 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 259-277) and index.
ISBN:0324312105