http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
finding big gifts in your database and online
xxviii, 232 pages : illustrations ; 27 cm.
Prospecting for major gifts / Pamela Gignac and Ken Wyman -- Knowledge management, data mining, and prospect screening / Jeff Gignac and Chris Carnie -- Why Bill Gates may not be your best prospect / Peter B. Wylie and David M. Lawson -- Prospect research policy, privacy, and ethics / Stephen Lee and Susan Mullin -- U.S. and Canadian strategies / Pamela Gignac and Kristina Carlson -- International strategies : Europe and Asia / Chris Carnie and Sarah Boodleman Tenney -- Your Web site : what does it say to major donors? / Howard Lake -- An Internet strategy for major donor fundraising / Anthony Powell -- Using gathered information effectively within your staff and volunteer teams / Nancy Johnson and Pamela Gignac -- Moving from prospect identification to making friends for life / Andrew Thomas and Ken Burnett -- Results analysis and performance measurements / James M. Greenfield -- Challenges for tomorrow / Chris Carnie.
Includes bibliographical references (pages 222-223) and index.