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Flavor of the month : why smart people fall for fads /

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Bibliographic Details
Main Author: Best, Joel
Format: Book
Language:English
Published: Berkeley : University of California Press, [2006]
Subjects:
Social institutions.
Fads > Social aspects.
Diffusion of innovations.
Online Access:Table of contents
Contributor biographical information
Publisher description
Description
Physical Description:xi, 201 pages : illustrations ; 22 cm.
Bibliography:Includes bibliographical references (pages 179-197) and index.
ISBN:0520246268 (cloth : alk. paper)