Branding in China : the media platforms reaching 1.3 billion consumers.

From Chinese brand culture to global brands : insights from aesthetics, fashion and history /
by: Zhiyan, Wu
Published: (2013)

Creating brand loyalty : the management of power positioning and really great advertising /
by: Czerniawski, Richard D.
Published: (1999)

Sonic branding : an introduction /
by: Jackson, Daniel M., 1972-
Published: (2003)

AdValue : twenty ways advertising works for business /
Published: (2003)

Gimme! : the human nature of successful marketing /
by: Hallward, John, 1961-
Published: (2007)

How to analyze the efforts to promote Bulgarian wine brands in China /
by: Cao, Hongxing, active 2024, et al.
Published: (2024)

Measuring the effectiveness of image and linkage advertising : the nitty-gritty of maxi-marketing /
by: Woodside, Arch G.
Published: (1996)

China Branding : Cases from Zhejiang /
Published: (2019)

Brand power /
Published: (1994)

Advertising and branding basics.
Published: (2021)

Branding : a practical guide to planning your strategy /
by: Randall, Geoffrey, 1938-
Published: (2000)

Designing brand identity : an essential guide for the whole branding team /
by: Wheeler, Alina
Published: (2013)

Creating brand loyalty : the management of power positioning and really great advertising /
by: Czerniawski, Richard D.
Published: (1999)

Brand new brand thinking /
Published: (2002)

The omnipowerful brand : America's #1 brand specialist shares his secrets for catapulting your brand to marketing stardom /
by: Delano, Frank
Published: (1999)

Before the brand : creating the unique DNA of an enduring brand identity /
by: Perry, Alycia
Published: (2003)

Living brands : collaboration + innovation = customer fascination /
by: Nadeau, Raymond
Published: (2007)

Designing brand experiences /
by: Landa, Robin
Published: (2006)

Lovemarks : the future beyond brands /
by: Roberts, Kevin, 1949-
Published: (2004)

Lovemarks : the future beyond brands /
by: Roberts, Kevin, 1949-
Published: (2006)

The handbook of brand management /
by: Arnold, David
Published: (1993)

Brands with character /
Published: (2014)

Making the most of your corporate brand /
by: Ind, Nicholas
Published: (1998)

Customize the brand : make it more desirable and profitable /
by: Nilson, Torsten H., 1949-
Published: (2003)

Brand sense : build powerful brands through touch, taste, smell, sight and sound /
by: Lindström, Martin, 1970-
Published: (2005)

Romancing the brand : the power of advertising and how to use it /
by: Martin, David N.
Published: (1989)

Brand management 101 : 101 lessons learned from real world marketing /
by: Dhar, Mainak
Published: (2007)

Brand equity & advertising : advertising's role in building strong brands /
Published: (1993)

A master class in brand planning : the timeless works of Stephen King /
by: King, Stephen, 1931-2006
Published: (2007)

Differentiate or die : [survival in our era of killer competition] /
by: Trout, Jack
Published: (2001)

Commodity advertising : the economics and measurement of generic programs /
by: Forker, Olan D.
Published: (1993)

Commodity advertising : the economics and measurement of generic programs /
by: Forker, Olan D.
Published: (1993)

The conversation manager : the power of the modern consumer, the end of the traditional advertiser /
by: Van Belleghem, Steven
Published: (2010)

Rigorous magic : communication ideas and their application /
by: Taylor, Jim, 1964-
Published: (2007)

AdValue : twenty ways advertising works for business /
Published: (2003)

Journal of product and brand management.
Published: (1992)