| Tag |
First Indicator |
Second Indicator |
Subfields |
| LEADER |
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| 001 |
in00002120921 |
| 005 |
20151103061125.0 |
| 008 |
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| 015 |
|
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|a GBA594023
|2 bnb
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| 016 |
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|
|a 013325668
|2 Uk
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| 020 |
|
|
|a 9814163058 (pbk.)
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| 035 |
|
|
|a (OCoLC)ocm61160126
|
| 040 |
|
|
|a SINAP
|c SINAP
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| 049 |
|
|
|a TXAM
|
| 050 |
|
4 |
|a HF6161.B4
|b B73 2005
|
| 082 |
0 |
4 |
|a 658.8270951
|2 22
|
| 245 |
0 |
0 |
|a Branding in China :
|b the media platforms reaching 1.3 billion consumers.
|
| 264 |
|
1 |
|a Singapore :
|b China Knowledge Press,
|c [2005]
|
| 264 |
|
4 |
|c ©2005
|
| 300 |
|
|
|a 355 pages :
|b color illustrations, map ;
|c 21 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|
| 500 |
|
|
|a Parallel title in Chinese on cover.
|
| 500 |
|
|
|a "Includes: Directory of advertising & PR companies; Directory of media companies; Media rates for TV & newspapers"--Cover.
|
| 504 |
|
|
|a Includes bibliographical references.
|
| 650 |
|
0 |
|a Advertising
|x Brand name products
|z China.
|
| 650 |
|
0 |
|a Brand name products
|z China.
|
| 650 |
|
0 |
|a Marketing
|z China.
|
| 650 |
|
0 |
|a Advertising agencies
|z China
|v Directories.
|
| 938 |
|
|
|a Baker & Taylor
|b BKTY
|c 59.00
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| 948 |
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|a cataloged
|b h
|c 2006/5/26
|d c
|e bwalker
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| 994 |
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|a C0
|b TXA
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|t 0
|
| 952 |
f |
f |
|p ric
|a Texas A&M University
|b Rellis Campus
|c Joint Library Facility
|d Remote Storage
|t 0
|e HF6161.B4 B73 2005
|h Library of Congress classification
|i unmediated -- volume
|m A14834434343
|
| 998 |
f |
f |
|a HF6161.B4 B73 2005
|t 0
|l Remote Storage
|