Branding in China : the media platforms reaching 1.3 billion consumers.

Bibliographic Details
Format: Book
Language:English
Published: Singapore : China Knowledge Press, [2005]
Subjects:

MARC

Tag First Indicator Second Indicator Subfields
LEADER 00000cam a2200000Ia 4500
001 in00002120921
005 20151103061125.0
008 050728s2005 si ab 000 0 eng d
015 |a GBA594023  |2 bnb 
016 7 |a 013325668  |2 Uk 
020 |a 9814163058 (pbk.) 
035 |a (OCoLC)ocm61160126 
040 |a SINAP  |c SINAP  |d BAKER  |d GZM  |d UKM  |d UtOrBLW 
049 |a TXAM 
050 4 |a HF6161.B4  |b B73 2005 
082 0 4 |a 658.8270951  |2 22 
245 0 0 |a Branding in China :  |b the media platforms reaching 1.3 billion consumers. 
264 1 |a Singapore :  |b China Knowledge Press,  |c [2005] 
264 4 |c ©2005 
300 |a 355 pages :  |b color illustrations, map ;  |c 21 cm. 
336 |a text  |b txt  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
500 |a Parallel title in Chinese on cover. 
500 |a "Includes: Directory of advertising & PR companies; Directory of media companies; Media rates for TV & newspapers"--Cover. 
504 |a Includes bibliographical references. 
650 0 |a Advertising  |x Brand name products  |z China. 
650 0 |a Brand name products  |z China. 
650 0 |a Marketing  |z China. 
650 0 |a Advertising agencies  |z China  |v Directories. 
938 |a Baker & Taylor  |b BKTY  |c 59.00  |d 59.00  |i 9814163058  |n 0006500261  |s active 
948 |a cataloged  |b h  |c 2006/5/26  |d c  |e bwalker  |f 9:05:09 am 
994 |a C0  |b TXA 
999 |a MARS 
999 f f |s f59048b9-1a28-3734-86bd-fd4293293699  |i 62a3a188-62b5-3cff-b132-2f2c55abec86  |t 0 
952 f f |p ric  |a Texas A&M University  |b Rellis Campus  |c Joint Library Facility  |d Remote Storage  |t 0  |e HF6161.B4 B73 2005  |h Library of Congress classification  |i unmediated -- volume  |m A14834434343 
998 f f |a HF6161.B4 B73 2005  |t 0  |l Remote Storage