Branding in China : the media platforms reaching 1.3 billion consumers.

Bibliographic Details
Format:	Book
Language:	English
Published:	Singapore : China Knowledge Press, [2005]
Subjects:	Advertising > Brand name products > China. Brand name products > China. Marketing > China. Advertising agencies > China > Directories.

Description
Item Description:	Parallel title in Chinese on cover. "Includes: Directory of advertising & PR companies; Directory of media companies; Media rates for TV & newspapers"--Cover.
Physical Description:	355 pages : color illustrations, map ; 21 cm.
Bibliography:	Includes bibliographical references.
ISBN:	9814163058 (pbk.)