Cover Image

Marketing to leading-edge baby boomers /

Bibliographic Details
Main Author: Green, Brent
Format: Book
Language:English
Published: Lincoln, NE : Writers Advantage, [2003]
Subjects:
Baby boom generation > United States.
Baby boom generation > Economic aspects > United States.
Older consumers.
Market segmentation.
Description
Physical Description:xv, 184 pages ; 23 cm.
Bibliography:Includes bibliographical references.
ISBN:0595264093 (pbk.)
0595655963 (cloth)