rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Hey, Whipple, squeeze this
    sub title: a guide to creating great ads
  title info:
    title: Guide to creating great ads
  name:
    name part: Sullivan, Luke.
    role:
      role term: creator
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: nju
    date issued: 2003
    edition: 2nd ed.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: x, 292 pages : illustrations ; 23 cm.
  table of contents: Salesmen don't have to wear plaid : selling without selling out -- A sharp pencil works best : some thoughts on getting started -- A clean sheet of paper : making an ad--the broad strokes -- Write when you get work : making an ad--some finer touches -- In the future everyone will be famous for 30 seconds : some advice on making television commercials -- Radio is hell, but it's a dry heat : some advice on working in a tough medium -- "Toto, I have a feeling we're not in McCann-Erickson anymore" : working out past the edge -- Only the good die young : the enemies of advertising -- Pecked to death by ducks : presenting and protecting your work -- A good book or a crowbar : some thoughts on getting into the business -- Making shoes versus making shoe commercials : is this a great business or what?
  note: Luke Sullivan.
  note: "An Adweek book"--Cover.
  note: Includes bibliographical references (pages [273]-275) and index.
  subject:
    topic: Advertising copy
  classification: HF5825 .S88 2003
  classification: 659.13/2
  identifier: 0471281395 (pbk.)
  identifier: 2003267430
  identifier: http://www.loc.gov/catdir/bios/wiley045/2003267430.html
  identifier: http://www.loc.gov/catdir/description/wiley038/2003267430.html
  identifier: http://www.loc.gov/catdir/toc/wiley032/2003267430.html
  related item:
    location:
      url: http://www.loc.gov/catdir/toc/wiley032/2003267430.html
  related item:
    location:
      url: http://www.loc.gov/catdir/bios/wiley045/2003267430.html
  related item:
    location:
      url: http://www.loc.gov/catdir/description/wiley038/2003267430.html
  record info:
    record content source: DLC
    record creation date: 030425
    record change date: 20151102190429.0
    record identifier: in00002118188