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The manager's guide to competitive marketing strategies /

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Bibliographic Details
Main Author: Paley, Norton
Format: Book
Language:English
Published: London : Thorogood, 2006.
Edition:3rd ed.
Subjects:
Marketing > Planning.
Marketing > Planning > Case studies.
Marketing > Management.
Marketing > Management > Case studies.
Strategic planning.
Strategic planning > Case studies.
Description
Physical Description:412 pages : illustrations ; 24 cm.
ISBN:1854183656 (pbk.)