rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Media promotion and marketing for broadcasting, cable, and the Internet
  title info:
    title: Promotion and marketing for broadcasting, cable, and the web
  name:
    name part: Eastman, Susan Tyler.
  name:
    name part: Ferguson, Douglas A.
  name:
    name part: Klein, Robert A.
    name part: 1928-
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: ne
    date issued: 2006
    edition: 5th ed.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xiv, 335 pages : illustrations ; 23 cm.
  note: edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein.
  note: Revised edition of: Promotion and marketing for broadcasting, cable, and the web. 4th edition c2002.
  note: Includes bibliographical references (pages 321-323) and index.
  subject:
    topic: Television broadcasting
    topic: Marketing
  subject:
    topic: Radio broadcasting
    topic: Marketing
  subject:
    topic: Cable television
    topic: Marketing
  classification: HE8689.7.M37 P76 2006
  classification: 384.55068/8
  identifier: 0240807626 (alk. paper)
  identifier: 2005027692
  identifier: http://www.loc.gov/catdir/toc/ecip0519/2005027692.html
  related item:
    location:
      url: http://www.loc.gov/catdir/toc/ecip0519/2005027692.html
  record info:
    record content source: DLC
    record creation date: 050922
    record change date: 20151103052519.0
    record identifier: in00002116857