Cover Image

Does marketing need reform? : fresh perspectives on the future /

Bibliographic Details
Other Authors: Sheth, Jagdish N., Sisodia, Rajendra
Format: Book
Language:English
Published: Armonk, N.Y. : M.E. Sharpe, [2006]
Subjects:
Marketing.
Online Access:Table of contents
Description
Physical Description:vii, 352 pages : illustrations ; 26 cm.
Bibliography:Includes bibliographical references and index.
ISBN:076561698X (cloth : alk. paper)