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Social marketing in the 21st century /

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Bibliographic Details
Main Author: Andreasen, Alan R., 1934-
Format: Book
Language:English
Published: Thousand Oaks, Calif. : SAGE Publications, [2006]
Subjects:
Social marketing.
Online Access:Table of contents
Description
Physical Description:xi, 264 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 237-252) and index.
ISBN:141291633X (cloth)
1412916348 (pbk.)