Moment of truth : redefining the CEO's brand management agenda /

Bibliographic Details
Other Authors:	Bauer, Andreas
Format:	Book
Language:	English
Published:	Basingstoke [England]; New York : Palgrave Macmillan, 2006.
Subjects:	Product management. Brand name products > Management. Chief executive officers.

by Bauer, Andreas, Bloching, Björn, Howaldt, Kai, Mitchell, Alan
Published 2006

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