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Moment of truth : redefining the CEO's brand management agenda /

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Bibliographic Details
Other Authors: Bauer, Andreas
Format: Book
Language:English
Published: Basingstoke [England]; New York : Palgrave Macmillan, 2006.
Subjects:
Product management.
Brand name products > Management.
Chief executive officers.
Description
Physical Description:xv, 174 pages : color illustrations ; 24 cm.
Bibliography:Includes bibliographical references.
ISBN:1403998965 (cloth)