APA (7th ed.) Citation

Bauer, A. (2006). Moment of truth: Redefining the CEO's brand management agenda. Palgrave Macmillan.

Chicago Style (17th ed.) Citation

Bauer, Andreas. Moment of Truth: Redefining the CEO's Brand Management Agenda. Basingstoke [England]; New York: Palgrave Macmillan, 2006.

MLA (9th ed.) Citation

Bauer, Andreas. Moment of Truth: Redefining the CEO's Brand Management Agenda. Palgrave Macmillan, 2006.