Cover Image

Advertising campaign strategy : a guide to marketing communication plans /

Bibliographic Details
Main Author: Parente, Donald
Format: Book
Language:English
Published: Mason, Ohio : Thomson/South-Western, [2006]
Edition:4th ed.
Subjects:
Advertising campaigns.
Communication in marketing.
Online Access:Table of contents
Description
Physical Description:xxvi, 400 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0324322712 (pbk.)