APA (7th ed.) Citation

Parente, D. (2006). Advertising campaign strategy: A guide to marketing communication plans (4th ed.). Thomson/South-Western.

Chicago Style (17th ed.) Citation

Parente, Donald. Advertising Campaign Strategy: A Guide to Marketing Communication Plans. 4th ed. Mason, Ohio: Thomson/South-Western, 2006.

MLA (9th ed.) Citation

Parente, Donald. Advertising Campaign Strategy: A Guide to Marketing Communication Plans. 4th ed. Thomson/South-Western, 2006.