Marketing due diligence : reconnecting strategy to share price /

Bibliographic Details
Main Author:	McDonald, Malcolm
Other Authors:	Smith, Brian D. (Brian David), 1961-, Ward, Keith, 1949-
Format:	Book
Language:	English
Published:	Amsterdam ; Boston : Elsevier Butterworth-Heinemann, 2006.
Subjects:	Corporations > Valuation. Corporations > Investor relations. Stocks > Marketing. Stocks > Prices. Economic value added. Risk assessment.

Description
Physical Description:	xv, 238 : illustrations ; 25 cm.
Bibliography:	Includes bibliographical references.
ISBN:	0750667273