Cover Image

Primal branding : create zealots for your brand, your company, and your future /

Show other versions (1)
Bibliographic Details
Main Author: Hanlon, Patrick
Format: Book
Language:English
Published: New York : Free Press, [2006]
Subjects:
Brand name products.
Branding (Marketing)
Consumer behavior.
Description
Physical Description:xiii, 257 pages ; 23 cm.
Bibliography:Includes bibliographical references (page 247) and index.
ISBN:074327797X (alk. paper)