Experience the message : how experiential marketing is changing the brand world /

Brands in the balance : meeting the challenges to commercial identity /
by: Drawbaugh, Kevin
Published: (2001)

Brand hijack : marketing without marketing /
by: Wipperfürth, Alex
Published: (2005)

Brand loyalty : measurement and management /
by: Jacoby, Jacob, et al.
Published: (1978)

Repeat-buying : facts, theory, and applications /
by: Ehrenberg, A. S. C.
Published: (1988)

Consumer republic : using brands to get what you want, make corporations behave, and maybe even save the world /
by: Philp, Bruce, 1958-
Published: (2011)

Determinants of private label attitude : predicting consumers brand preferences using psychographics /
by: Weiss, Stefanie
Published: (2015)

Handbook on brand and experience management /
Published: (2008)

The behavioral economics of brand choice /
Published: (2007)

Brand new world : how to reach billions, not millions /
by: Lenderman, Max
Published: (2009)

Cyberbranding : brand building in the digital economy /
by: Breakenridge, Deirdre
Published: (2001)

Ingredient branding as a brand building instrument : how ingredient brands gain from co-branded extensions /
by: Worm, Stefan H.
Published: (2008)

Experiential marketing : secrets, strategies, and success stories from the world's greatest brands /
by: Smith, Kerry, 1963-, et al.
Published: (2016)

Building brands and believers : how to connect with consumers using archetypes /
by: Wertime, Kent
Published: (2002)

Stand out!! : the secrets of branding for a new generation /
by: McGurk, Brian
Published: (2021)

You are the brand /
by: Adubato, Steve
Published: (2011)

Branding : a practical guide to planning your strategy /
by: Randall, Geoffrey, 1938-
Published: (2000)

Co-branding : the science of alliance /
Published: (1999)

Star brands : a brand manager's guide to build, manage & market brands /
by: Rogoll, Carolina
Published: (2015)

Rethinking prestige branding : secrets of the ueber-brands /
by: Schaefer, Wolfgang, et al.
Published: (2015)

Group influence on consumer brand choice /
by: Witt, Robert E.
Published: (1970)

Hello, my name is awesome : how to create brand names that stick /
by: Watkins, Alexandra
Published: (2014)

Sticky branding : 12.5 principles to stand out, attract customers, & grow an incredible brand /
by: Miller, Jeremy
Published: (2015)

Branding that means business : how to build enduring bonds between brands, consumers and markets /
by: Johnson, Matt A., 1985-, et al.
Published: (2022)

Brand trial after a change in promotion credibility /
by: Montgomery, David B.
Published: (1970)

The better mousetrap : brand invention in a media democracy /
by: Pont, Simon
Published: (2012)

Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands /
by: Schmitt, Bernd
Published: (1999)

The international brand valuation manual : a complete overview and analysis of brand valuation techniques, methodologies and applications /
by: Salinas, Gabriela
Published: (2009)

The Strategy of Global Branding and Brand Equity /
by: Lee, Alvin (Lecturer in Strategic Marketing), et al.
Published: (2015)

Retail marketing and branding : a definitive guide to maximizing ROI /
by: Perrey, Jesko
Published: (2013)

China Branding : Cases from Zhejiang /
Published: (2019)

Leveraging the brand.
Published: (2016)

Brand management.
Published: (2016)

Brand equity.
Published: (2016)

PATTERNS IN BRAND MONITORING : a scientific approach to brand protection analysis.
by: BARNETT, DAVID
Published: (2025)

Brand growth barriers : identify, understand, and overcome them /
by: Kruger, Ralph
Published: (2013)

Financial information and brand value : reflections, challenges and limitations /
by: Ach, Yves-Alain
Published: (2020)