Cover Image

Experience the message : how experiential marketing is changing the brand world /

Bibliographic Details
Main Author: Lenderman, Max
Format: Book
Language:English
Published: New York, N.Y. : Carroll & Graf Publishers, 2006.
Edition:1st ed.
Subjects:
Branding (Marketing)
Brand choice.
Description
Physical Description:324 pages ; 22 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0786715367