Cover Image

Business strategy in a semiglobal economy /

Bibliographic Details
Main Author: Mourdoukoutas, Panos
Format: Book
Language:English
Published: Armonk, N.Y. : M.E. Sharpe, [2006]
Subjects:
Strategic planning.
Globalization.
International business enterprises.
Competition, International.
Online Access:Table of contents
Table of Contents:
  • Introduction : the rise of the semiglobal economy
  • The highly globalized segment
  • The highly localized segment
  • Vision
  • Competitive strategy
  • Coordination
  • Communication
  • Motivation
  • The future of the semiglobal corporation.