Heritage marketing /

Bibliographic Details
Main Author:	Misiura, Shashi
Format:	Book
Language:	English
Published:	Oxford ; Burlington, MA : Elsevier Butterworth-Heinemann, 2006.
Subjects:	Cultural property > Protection. Heritage tourism. Historic sites. Marketing.

Description
Physical Description:	xvi, 280 pages : illustrations ; 25 cm.
Bibliography:	Includes bibliographical references (pages [271]-274) and index.
ISBN:	0750663189 (pbk.)